Sheer and utter hubris on the part of the McBrooms. "LiveXLive said, we are telling you right now, that if you do not improve your marketing strategy, you will not break 200,000," Katz told Insider. But Jeffrey Katz, a senior partner at Watkins & Letofsky, LLP, the lead attorney representing LiveXLive, told Insider that LiveXLive warned McBroom and SPG that they would not break 200,000 purchases if they didn't follow through with the marketing strategy they had outlined. In the end, the event only sold 136,000 subscriptions. LiveXLive kept asking for more and more money and went over budget "by millions," Sammataro alleged, with the promise that the end result would deliver a bigger profit.īut the several billion supposed social-media impressions did not translate to a major sale of pay-per-view subscriptions for the event. Pay-per-view packages started at $49.99 and went up to $89.99 if viewers wanted to purchase extras such as shows or an NFT (a non-fungible token). Watch the world's largest social media stars from YouTube go against the new icons from the explosive TikTok platform. TikTokers on LiveXLive will air live on LiveXLive from Hard Rock Stadium, Miami Gardens. The Battle of the Platforms promotional poster. Social Gloves: Battle of the Platforms - YouTubers vs. Account icon An icon in the shape of a person's head and shoulders.
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